Faust bál

Over the past 40 years, BMW’s Art&Culture programme has developed and nurtured over a hundred cultural partnerships worldwide. These efforts have focused on modern and contemporary art, jazz and classical music, as well as architecture, design and photography. BMW believes in the importance of long-term sustainability in ensuring our values and environment are safeguarded for future generations, and promoting art and creativity ties in closely with this. What is more, BMW’s brand values of aesthetics and innovation are equally defining pillars of art. These attributes are present in each of its genres and therefore perfectly aligned to the philosophy represented by the Hungarian State Opera.

K&H's support for the performing arts is a key strategic component of its contribution to Hungarian society. Its work with the Hungarian State Opera helps ensure that cultural values can flourish to their full potential, now and in the future. As a committed sponsor of the performing arts, K&H Bank promotes the Opera’s artistic activities, which stand out not only in Hungary but on a European level, with several joint operative initiatives. Part of this comes as support for disadvantaged members of society, particularly children, by allowing them to share in the wonderful artistic experiences that the Hungarian State Opera – a great source of pride for Hungary – has to offer.

The Herendi Porcelánmanufaktúra Zrt. (Herend Porcelain Company), in addition to being a successful company, also has a cultural mission. This is none other than nurturing, preserving and passing on artistic values to future generations within the context of shared Hungarian and European values. The Herendi Porcelánmanufaktúra community has huge respect for the Hungarian State Opera’s artistic and cultural activities, and supports its work as a strategic partner on several levels.

The strategic partnership between the Hungarian State Opera and TV2 is a major milestone for both organisations in that it perfectly illustrates that commercial media and high culture can and do share common values. An example of this is OperaKlub, in which TV2 was pleased to be a founding member, as well as the Faust Ball and its accompanying events: the Dalszinház Street Ball and the child-themed Breadcrumb Ball. The latter, in addition to its noble cause, is perfectly aligned to the TV2 Group’s “Süss fel nap!” (“Rise and Shine!”) corporate social responsibility programme.